The Rolling Stone magazine categorize their audiences
through utilizing demographics. Demographics are investigations into a
population focusing on factors such as age, race, sex, economic status, level
of education, income level and occupations etc. Demographics are used by
governments, corporations and non-government institutions to gain a better
understanding of a population's characteristics for many purposes like audience
research for instance.
I can fit my magazine to their ideas but only to a
small extent. The Rolling Stone magazine's audience from what I have gathered
when reading through reading the demographics section of the publication, the
magazine is aimed at mass audience as, their ages range from ages 18-24 to ages
55+. My target audience is solely young adults (14-30 years of age.) Other
demographic factors as mentioned above such as race, sex, economic status,
level of education, income level and occupations are not relevant in answering
the question 'Can my magazine fit with the ideas of the Rolling Stone Magazine'
are irrelevant as, regrading race for example, if an audience member enjoys the
genre of hip-hop their ethnicity should not determine whether or not they
listen to that style of music. However, especially for Caucasians, it
stereotypically expected that they enjoy genres of music normally created by
individuals of their own race such as house, rock or popular music, just as
black person is more likely to enjoy and relate to hip-hop, reggae or music of
African descent (afro-beats)
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